B&G Popcorn Inc, a family-owned and operated company, is in the popcorn business since 1986. They started with concession supplies and over time developed a successful line of flavored popcorn. All their popcorn is made in house from the best ingredients.
B&G Flavored Popcorn
What we created
Our challenge was to create a new website without modifying company’s existing identity. In addition, we were tasked with creating a convenient structure for the most popular items. Flavored popcorn is sold in bags and tins. It is also often ordered for various fundraisers.
We started by designing a homepage with three main categories: ‘create a tin’, ‘grab a bag’, and ‘fundraiser’.
While our designer worked on the images of popcorn taken in the store, the developers created a standard catalog for the bagged popcorn and a custom multi-step builder for popcorn in tins. In the first step, three popcorn flavors can be added to any tin. To facilitate the selection process, we used real life images of B&G popcorn instead of the standard drop-down menu. In the second step, customer gets to pick tin size and design.
Website is equipped with a blog. It is not anticipated to be very active. However, once in awhile interesting news and seasonal events that popcorn fans might appreciate will be announced.